We’re building the world's leading source of commerce knowledge.
In a universe of endless choice, our verified information empowers everyone to make decisions they trust.
We build the foundation for intelligent shopping. Our commerce knowledge graph, ShopGraph, verifies facts about products, prices, and offers. That truth flows into SimplyCodes and Product.ai, helping millions shop with confidence every day.
The mission behind Demand.io
Commerce today is chaos: fake reviews, expired codes, manipulated content. AI trained on this noise only makes it worse.
Demand.io exists to resolve the chaos. At our core is ShopGraph, the verified commerce knowledge graph. It powers products like SimplyCodes and Product.ai—tools used by millions to save money and make confident decisions.
This is our ecosystem: one brain, many surfaces.
ShopGraph
The truth engine for commerce
ShopGraph ingests millions of messy signals—reviews, specs, prices, promotions—and verifies what’s real. It’s not a mirror of the web. It’s a brain.
This living knowledge graph powers SimplyCodes at checkout, Product.ai for complex decisions, and the next generation of AI agents.
SimplyCodes
Intelligent savings at checkout
We applied our truth engine to the most chaotic moment in commerce: checkout.
SimplyCodes finds and verifies the single best code for your exact cart. Every result shows live success rates—driven by millions of daily tests.
No more guessing. No more wasted clicks. Just verified savings and the confidence of truth at the moment that matters most.
Product.ai
Intelligent guidance at conversation speed
Product.ai is not a search engine. It’s an expert you consult.
Powered by ShopGraph, it doesn’t just mirror the web—it understands it. It synthesizes specs, benchmarks, and real-world context into clear, trusted answers for high-stakes decisions.
When it speaks, it’s not guessing. It’s reasoning from verified knowledge.
Our culture is our operating system
Our principles are not aspirations. They are how we work.
We're architects, not just builders
Builders execute a plan. Architects design it. We own the "why" behind our work. Our medium is Context Engineering.
We start from first principles
We don't tweak what exists. We deconstruct problems to their core truths and build fresh.
We practice habits, not rules
Rules decay. Habits compound. Shared habits create velocity and trust.
We bet on alignment
When the company wins, everyone wins. Our Partners Program ties outcomes directly to reward.
We don't hire employees. We find partners.
AI poses a question: Will it replace humans or collaborate with them? Our answer is collaboration.
We look for partners who want to solve this problem—architects who can build trusted, human-centric AI. Here you won’t just follow a roadmap. You’ll help write it.
“I see our best people as co-founders. My goal is to give them a platform where they can work and be rewarded like founders for the value they create.”— Michael Quoc, CEO
The people behind the products
Find your place in our mission
For shoppers who want the real deal
Verified facts.
Confident choices.
- Join 9 million+ smart shoppers who save every time they shop.
- Skip the guesswork with verified prices and working codes.
- Shop with confidence powered by unbiased information, not ads.
For brands who put trust first
Partnership without compromise.
- Reach shoppers through verified commerce data, not ads they skip.
- Earn visibility by delivering real value across ShopGraph.
- Build loyalty through transparency, not pay-to-play.
For builders who build for impact
Work that matters.
Work that lasts.
- Help create agentic AI systems that power confident shopping decisions.
- Share in success through our profit-sharing model.
- Join a profitable, independent company building AI for the long term.