We’re building the world's leading source of commerce knowledge.

In a universe of endless choice, our verified information empowers everyone to make decisions they trust.

We build the foundation for intelligent shopping. Our commerce knowledge graph, ShopGraph, verifies facts about products, prices, and offers. That truth flows into SimplyCodes and Product.ai, helping millions shop with confidence every day.

The mission behind Demand.io

Commerce today is chaos: fake reviews, expired codes, manipulated content. AI trained on this noise only makes it worse.

Demand.io exists to resolve the chaos. At our core is ShopGraph, the verified commerce knowledge graph. It powers products like SimplyCodes and Product.ai—tools used by millions to save money and make confident decisions.

Commerce workspaceTeam collaboration

This is our ecosystem: one brain, many surfaces.

ShopGraph visualization

ShopGraph

The truth engine for commerce

ShopGraph ingests millions of messy signals—reviews, specs, prices, promotions—and verifies what’s real. It’s not a mirror of the web. It’s a brain.

This living knowledge graph powers SimplyCodes at checkout, Product.ai for complex decisions, and the next generation of AI agents.

9M+
active shoppers
400,000+
stores covered
55M
monthly verifications
$ 2.3B+
saved by shoppers

SimplyCodes

Intelligent savings at checkout

SimplyCodes app mockups with AI character
25% discount card showing SAVE25 code

We applied our truth engine to the most chaotic moment in commerce: checkout.

SimplyCodes finds and verifies the single best code for your exact cart. Every result shows live success rates—driven by millions of daily tests.

No more guessing. No more wasted clicks. Just verified savings and the confidence of truth at the moment that matters most.

Product.ai

Intelligent guidance at conversation speed

Product.ai intelligent guidance visualization with floating products

Product.ai is not a search engine. It’s an expert you consult.
Powered by ShopGraph, it doesn’t just mirror the web—it understands it. It synthesizes specs, benchmarks, and real-world context into clear, trusted answers for high-stakes decisions.

When it speaks, it’s not guessing. It’s reasoning from verified knowledge.

Our culture is our operating system

Our principles are not aspirations. They are how we work.

We're architects, not just builders

Builders execute a plan. Architects design it. We own the "why" behind our work. Our medium is Context Engineering.

Team photo showing our collaborative culture
Engineers collaborating in office meeting

We don't hire employees. We find partners.

AI poses a question: Will it replace humans or collaborate with them? Our answer is collaboration.

We look for partners who want to solve this problem—architects who can build trusted, human-centric AI. Here you won’t just follow a roadmap. You’ll help write it.

“I see our best people as co-founders. My goal is to give them a platform where they can work and be rewarded like founders for the value they create.”
— Michael Quoc, CEO

The people behind the products

Michael Quoc

CEO

Michael Quoc - CEO

"I run on first principles"

Learn more about Mike

Brian Li

VP of Revenue & Strategy

Brian Li - VP of Revenue & Strategy

"I uncover opportunities and execute"

Learn more about Brian

Elena Madrigal

VP of Product Marketing

Elena Madrigal - VP of Product Marketing

"I turn strategies into narratives"

Learn more about Elena

Bri Stanback

Chief Architect and Partner

Bri Stanback - Chief Architect and Partner

"I build systems that serve people"

Learn more about Bri

Jonah White

Principal Architect, AI Systems

Jonah White - Principal Architect, AI Systems

"Context is my love language"

Learn more about Jonah

Isaac Sornborger

Staff Software Engineer

Isaac Sornborger - Staff Software Engineer

"I turn data into decisions"

Learn more about Isaac

JP Arsenault

Staff Product Designer

JP Arsenault - Staff Product Designer

"First inspire, then align, then execute"

Learn more about JP

Tess Fenn

Senior Community Experience Manager

Tess Fenn - Senior Community Experience Manager

"Eventually everything connects"

Learn more about Tess

Collin Purcell

Senior Data Engineer, Systems & Architecture

Collin Purcell - Senior Data Engineer, Systems & Architecture

"I put the I in AI"

Learn more about Collin

Dakota Nunley

Senior Content Strategist, AI & Operations

Dakota Nunley - Senior Content Strategist, AI & Operations

"I transform stories into systems"

Learn more about Dakota

Cansu Kaya

AIOS Program Manager

Cansu Kaya - AIOS Program Manager

"I turn data chaos into one source of truth"

Learn more about Cansu

Jimmy Doheny

Director of Business Operations

Jimmy Doheny - Director of Business Operations

"I tune the engine that fuels us"

Learn more about Jimmy

Harrison DeSantis

Staff Analyst, Web Performance & Quality

Harrison DeSantis - Staff Analyst, Web Performance & Quality

"I grow and protect our foundation"

Learn more about Harrison

Dylan Ler

Senior AI Engineer II

Dylan Ler - Senior AI Engineer II

"I build long horizon foundations to prepare us for the AI future"

Learn more about Dylan

Kelli Schall

Data Architect, ShopGraph

Kelli Schall - Data Architect, ShopGraph

"I architect ecommerce knowledge"

Learn more about Kelli

Graham Lee

Senior Technical Program Manager, AI Platform

Graham Lee - Senior Technical Program Manager, AI Platform

"I design the systems that separate e-commerce fact from fiction"

Learn more about Graham

David Guzman

Senior Visual & Brand Designer

David Guzman - Senior Visual & Brand Designer

"Great design gives ideas a visual soul"

Learn more about David

Jessica Ho

Associate Product Manager, AI & GTM Strategy

Jessica Ho - Associate Product Manager, AI & GTM Strategy

"Beware: I'll answer your question with another question"

Learn more about Jessica

Robert Guicheteau

Social Video Content Lead

Robert Guicheteau - Social Video Content Lead

"Professional thumb-stopper"

Learn more about Robert

Jacob Hansen

Senior AI Product Manager, SimplyCodes

Jacob Hansen - Senior AI Product Manager, SimplyCodes

"I translate e-commerce knowledge into savings intelligence"

Learn more about Jacob

Cutler Simpson

Senior Full Stack Engineer

Cutler Simpson - Senior Full Stack Engineer

"I build the bridge from vision to reality"

Learn more about Cutler

Sean Fisher

AI Content Strategist

Sean Fisher - AI Content Strategist

"I turn ideas into reality"

Learn more about Sean

Find your place in our mission

For shoppers who want the real deal

Verified facts.

Confident choices.

  • Join 9 million+ smart shoppers who save every time they shop.
  • Skip the guesswork with verified prices and working codes.
  • Shop with confidence powered by unbiased information, not ads.

For brands who put trust first

Partnership without compromise.

  • Reach shoppers through verified commerce data, not ads they skip.
  • Earn visibility by delivering real value across ShopGraph.
  • Build loyalty through transparency, not pay-to-play.

For builders who build for impact

Work that matters.

Work that lasts.

  • Help create agentic AI systems that power confident shopping decisions.
  • Share in success through our profit-sharing model.
  • Join a profitable, independent company building AI for the long term.